The Founder
Meet Coach Nick.
Nick Anderson · Founder & CEO, Whole Life 360 · Founder, The Lab Hoops
Nick grew up on the East Side of St. Paul, raised by his mom alongside his big brother. Basketball gave him discipline, a team, and a way forward. When his playing days ended, he built what he wished he had: a program that develops the whole young person, not just the athlete.
The Journey
From the East Side to Whole Life 360.
Age 4
Started taking basketball seriously at the YMCA in Mounds View.
East Side, St. Paul
Raised by his mom. Hooped at Hazel Park, Conway, and Dayton's Bluff until the streetlights came on.
2009–10
Started varsity as a freshman at Washburn High School.
2012
Washburn went 28-3 and played for the state title, losing on a buzzer-beater.
2014
Earned a college scholarship to Murray State College (Oklahoma) and became the starting point guard.
The pivot
Came home and closed his playing chapter. A new question opened: what's next when the game ends?
2021
Founded The Lab Hoops with 3 AAU teams in year one, plus group and 1-on-1 training.
The spark
His first year coaching AAU and The Finnovation Lab's 13-week program sparked the idea for Whole Life 360.
Today
600+ youth athletes served, and Whole Life 360 is growing to reach youth everywhere.
Why Whole Life 360.
After year one, Nick saw that basketball could do more than win games. It could build character, purpose, and real-world skills. So he built a curriculum that gives kids real experiences and a path beyond sports: health, growth, confidence, a career path, and a way to give back to the next person.
What we believe
- The sport is the tool. The youth is the focus.
- Every kid deserves a plan for when the game ends.
- Win, then reach back for the next one.
Our Core Values
Five values guide everything we do, on and off the court.
Integrity
Do the right thing, even when no one is watching.
Empathy
Understand how others feel and lift them up.
Health
Take care of your body and your mind.
Respect
Treat everyone with dignity, including yourself.
Discipline
Show up, put in the work, and keep your word.
The brand family
The Lab
Parent organization · Est. 2021
The umbrella youth-development organization Coach Nick founded.
Lab Hoops
Flagship basketball program
Our AAU, group, and 1-on-1 basketball programming.
Whole Life 360
The platform & curriculum
The free app and 10-week whole-life curriculum for ages 13–18.
The Team Behind WL360
Our Team
WL360 is built and run by The Lab Hoops team.
Brittany Clausen, MSW, LGSW
Director of Operations + Youth Wellness
Social worker, business consultant, and pre-licensed mental health therapist. She leads operations and brings a trauma-informed, whole-person approach to our programs and wellness.
Neesha Moore
Development + Life Skills Coordinator
Sport Management degrees from the University of Minnesota and the University of Kansas. She has mentored youth and student-athletes in Division I athletics and city rec programs.
Dwight Anderson
Lead Coach + Youth Development Instructor
Basketball trainer for athletes of all ages. ESPNU top-10 Minnesota recruit, 3-time Minneapolis All-Conference, and college player at Gillette Junior College and Georgia College. He holds a Master of Education and has taught PE and coached youth.
Naz Sakib
Technical Operations Coordinator
Naz runs the tech behind the scenes. He keeps our systems, accounts, and email secure and working, and supports our live virtual sessions.